如何不靠运气致富

You will get rich by giving society what it wants but does not yet know how to get. At scale.

提供社会大众想要但是他们还不知道如何获取的东西,你就会因此而致富。但有一点:你必须规模化地供应社会。

Pick an industry where you can play long term games with long term people.

选择一个你可以长期从事的产业,寻找一批可以一起长期共事的人。

The Internet has massively broadened the possible space of careers. Most people haven’t figured this out yet.

互联网极大拓展了一个人职业生涯的可能性。绝大多数人对此毫无认知。

Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.

玩就玩复利游戏。无论是财富,人际关系或者是知识,所有你人生里获得的回报,都来自复利。

Pick business partners with high intelligence, energy, and, above all, integrity.

在选择商业合作伙伴的时候,选择那些高智商、精力旺盛的家伙,但在这一切之上,他应该是个正直诚实的人。

Learn to sell. Learn to build. If you can do both, you will be unstoppable.

学会如何销售,学会如何创建。如果你同时能做到这两件事,你的成功将无可阻挡。

Arm yourself with specific knowledge, accountability, and leverage.

用独到知识,责任感和杠杆武装自己。

Building specific knowledge will feel like play to you but will look like work to others.

创建独到知识的过程对于你就像是在玩,而对于别人则像是工作。

Leverage is a force multiplier for your judgement.

杠杆能够成倍地放大你的判断力(所产生的效能)。

Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).

财富增长需要使用杠杆。商业杠杆有三个来源:1. 资本;2. 人力;3. 复制起来边际成本为零的产品(如代码和媒体)。

If you can’t code, write books and blogs, record videos and podcasts.

如果你不会编程,那你还可以写书和博客,或者做视频或者音频节目。

Code and media are permissionless leverage. They’re the leverage behind the newly rich. You can create software and media that works for you while you sleep.

代码和媒体是无需要许可即可使用的杠杆。它们是新贵人群背后的杠杆,你可以通过自己创建的软件和媒体,在睡觉时仍然为你干活。

Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.

去学习微观经济学、博弈论、心理学、说服术、伦理学、数学和计算机科学。

Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.

你应该为自己设定一个有抱负的个人时薪数,并且坚持执行。如果解决一个问题所能节省下来的成本低于你的个人时薪,那就忽略这个问题好了;如果一项任务的外包成本低于你的个人时薪,就把它外包出去。

Become the best in the world at what you do. Keep redefining what you do until this is true.

你所做的事情,要努力做到世界最好。不断重新定义你在做什么,直到真的做到世界最好。

注:本文摘录自 Naval Ravikant 写的 How to Get Rich (Without getting lucky),翻译:和菜头。Naval Ravikant 是印度裔移民,20 多年来一直在美国硅谷创业。他最著名的创业项目是 AngelList,世界股权众筹平台的鼻祖;他最著名的投资项目有两个,一个是 Twitter,一个是 Uber。