导读：很多消费者会在添加购物车后悄然离开，弃单恢复提示邮件的作用就是促使他们付款，其重要性不言而喻。与上一篇文章相同，我们不能依赖 Shopify 默认的邮件模板，而必须花费大量时间去优化它。本文来自 Shopify 视频教程，阅读时间约为 5 分钟。
原文与译文
Between 60-80% of online shopping carts are abandoned.
60-80% 的在线购物车被遗弃。
So let’s start by thinking about your potential customers’ journey here. First, they found your website. Your marketing worked to bring them in. That’s already a win. Then they took the time to look at your website, find a product they’re interested in, and put that product in their shopping cart.
因此，让我们首先思考一下你的潜在客户在这里的旅程。首先，他们找到了你的网站。你的营销工作使他们进来。这已经是一个胜利。然后，他们花时间看你的网站，找到他们感兴趣的产品，并将该产品放入购物车。
But then after all that work to get them to your store and shopping, they left without making a purchase. Frustrating, right?
但是，在所有这些工作让他们来到你的商店和购物后，他们没有购买就离开了。令人沮丧，对吗？
Companies can typically recover between 5% and 11% of abandoned sales. If you’re just starting out, I recommend sending one abandoned cart email as soon as you can after a product was abandoned.
公司通常可以恢复 5% 到 11% 的被放弃的订单。如果你刚刚开始，我建议在产品被放弃后，尽快发送一封放弃购物车的电子邮件。
That’s because the more recent you are, the higher the likelihood that you will re-engage that potential customer. The key here will be to create a sense of urgency, ideally without nagging your potential customer. Here’s what you need to gather for your cart abandonment email.
这是因为你的时间越近，你重新吸引该潜在客户的可能性就越大。这里的关键是要创造一种紧迫感，最好不要对你的潜在客户唠叨。以下是你需要为你的购物车放弃邮件收集的内容。
1. Subject line. You need an interesting subject line that piques their curiosity and makes the potential customer interested in opening the email. Remember, you’re just trying to get them to open the email, don’t overcomplicate it.
一，标题。你需要一个有趣的标题，激发他们的好奇心，让潜在客户有兴趣打开邮件。记住，你只是想让他们打开邮件，不要过度复杂化。
2. Short copy about the product. Remind the potential customer of the value of the product. Remind them why they likely wanted to buy from you.
二，关于产品的简短文案。提醒潜在客户该产品的价值。提醒他们为什么他们可能想从你这里购买。
3. The image of the product. An image goes a long way in enticing a customer back. I recommend showing them the product or someone using the product to encourage them to make their purchase.
三，展示产品的图片。图片在吸引顾客回来方面有很大的作用。我建议向他们展示产品或使用该产品的人，以鼓励他们进行购买。
4. Incentive to buy NOW. It can be helpful to share a discount code or a free shipping offer to push your customer over the edge to buy now.
四，激励现在购买。分享一个折扣代码或免费送货的优惠，以推动你的客户现在就购买，会很有帮助。
So now that you know the value of an abandoned cart, it’s time to build your own.
所以，现在你知道废弃购物车的价值，是时候建立你自己的弃单恢复邮件了。