导读：Google 可以免费展示独立站店铺的产品，下文来自 Google Merchant Center 的帮助文档，原文中有一些图片可以帮助你理解 Google 展示免费产品列表的形式。阅读本文约需要 15 分钟。
原文与译文
Where Google shows your free product listings
谷歌在哪里显示你的免费产品列表
Free listings allow customers to see products from your store across Google.
免费列表允许客户在谷歌上看到你商店的产品。
Before you begin / 在你开始之前
Learn about showing your products for free on Google so that you’re familiar with the requirements and various options. For example, enhanced listings on the Shopping tab require more product data submitted via Merchant Center feeds and require you to comply with both policies for free listings and Shopping ads.
了解在谷歌上免费展示您的产品，以便您熟悉相关要求和各种选项。例如，购物标签上的增强型列表需要通过商家中心提交更多的产品数据，并要求您遵守免费列表和购物广告的政策。
a, The Shopping tab (shopping.google.com) 购物标签
Your enhanced listings can appear for free on the Shopping tab, offering visual experiences for customers who are searching for products like yours. Customers are directed to your online site to complete the purchase flow.
您的强化列表可以免费出现在购物标签上，为正在搜索类似您的产品的客户提供视觉体验。客户会被引导到您的在线网站，完成购买流程。
Note: The Shopping tab is located at google.com/shopping. Shopping ads will continue to appear in ad slots on the Shopping tab.
注意：购物标签位于 google.com/shopping。购物广告将继续出现在购物标签的广告槽中。
注：在 Shopping 标签下，依然优先显示购物广告，然后才是免费的产品列表。
b, Google Search (google.com) 谷歌搜索
b1, Rich results / 富文本搜索结果
Rich results can show alongside a search result when customers come to Google Search to find information about products, retailers, and brands. It appears as a few lines of text with product information (price, availability, product reviews) to provide customers with more useful information.
当客户来到谷歌搜索寻找有关产品、零售商和品牌的信息时，丰富的结果可以显示在搜索结果旁边。它以几行文字的形式出现，包含产品信息（价格、可用性、产品评论），为客户提供更多有用的信息。
b2, Popular Products (apparel and accessories) / 热门产品（服装和配件）
When customers use Google Search to shop for apparel and accessories, they often want to see more visual results. Your popular products in the Apparel & Accessories category can be eligible to show in more visual listings, such as a product list carousel that matches the category and is relevant to the user’s query. Customers can explore products offered by many brands and retailers, with links to retailer and brand sites to learn more.
当客户使用谷歌搜索选购服装和配饰时，他们往往希望看到更多的视觉结果。您在服装和配饰类别中的热门产品可以有资格在更多的视觉列表中显示，例如与该类别相匹配并与用户查询相关的产品列表轮播。客户可以探索许多品牌和零售商提供的产品，并有零售商和品牌网站的链接来了解更多信息。
注：「热门产品」只在美国移动端展现；产品的类型属于 Apparel & Accessories。
b3, Shopping Knowledge Panel / 购物知识面板
The Shopping Knowledge Panel is a search box that organizes information for a specific product. This includes product details, offers from retailers who sell the product, and product reviews. If your product data feed includes the product being searched, your product may be eligible to appear in this experience.
购物知识面板是一个搜索框，用于组织特定产品的信息。这包括产品细节、销售该产品的零售商的报价以及产品评论。如果你的产品数据源包括被搜索的产品，你的产品可能有资格出现在这个体验中。
Note: Provide strong product identifiers (GTIN, MPN+Brand) for your products to be added correctly into the knowledge panel.
注意：提供强大的产品标识符（GTIN、MPN+Brand ），以便将您的产品正确添加到知识面板中。
c, Google Images (images.google.com) / 谷歌图片搜索
When customers look for products and brands on Google Images, they may see images with a “Product” label. This signals that the product in the image can be purchased. Customers will see rich product snippets (including price, availability, ratings, and brand) under the image after they interact with it.
当客户在谷歌图片上寻找产品和品牌时，他们可能会看到带有「产品」标签的图片。这预示着图片中的产品可以被购买。客户在与图片互动后，会在图片下看到丰富的产品片段（包括价格、可用性、评级和品牌）。
Google Lens feature: Customers can also tap on the lens icon within an image to see a list of similar products. These product results can also contain a “Product” label , to signify the product can be purchased, and rich product snippets.
谷歌镜头功能。客户也可以点击图片中的镜头图标，看到类似产品的列表。这些产品结果也可以包含一个「产品」标签，以表示该产品可以被购买，以及丰富的产品片段。
d, YouTube (youtube.com)
When customers are watching a video on YouTube, they may see a list of products that can be purchased directly underneath the video. Additionally, if a customer searches for a specific retail product in YouTube they may see matching products in their YouTube search results. If your product data includes the product being viewed or searched, your products may be eligible to appear in these formats.
当客户在 YouTube 上观看视频时，他们可能会在视频的正下方看到一个可以购买的产品列表。此外，如果客户在 YouTube 上搜索一个特定的零售产品，他们可能会在 YouTube 的搜索结果中看到匹配的产品。如果你的产品数据包括正在观看或搜索的产品，你的产品可能有资格出现在这些格式中。