导读：本文介绍了收据邮件的重要性，以及为什么我们应该重点优化收据邮件模板。本文来自 Shopify 视频教程，阅读时间约为 5 分钟。
原文与译文
The receipt is the #1 most opened email, and yet most retailers just ignore that.
收据是第一大被打开的电子邮件，但大多数零售商却忽略了这一点。
The open rate for a receipt is over 70-90% compared to the average 20% for a regular broadcast email campaign. And yet most retailers just ignore that receipt. They leave the default Shopify one as is.
收据的打开率超过 70-90%，而普通营销邮件的打开率平均只有 20%。然而，大多数零售商却忽略了收据邮件。他们只是让 Shopify 的收据邮件保持默认设置。
Hatch your plan to optimize your receipt. Gather or create the content and images.
孵化你的计划，优化你的收据。收集或创建内容和图片。
Optimizing it is a big opportunity for you to connect with your customer and offer added value. Here are the four basic elements of an email receipt. Number 1, you clearly state the purpose of the email in the subject line. Number 2, you let the customer know when they can expect to receive their order. Number 3, you confirm the address you’re going to send their product to. Number 4, you share where they can ask questions. You can also link to an FAQ if you notice you keep getting the same questions over and over again.
优化它是一个很大的机会，让你与你的客户联系并提供附加价值。以下是电子邮件收据的四个基本要素：第一，你在标题中清楚地说明电子邮件的目的。第二，你让客户知道他们什么时候可以收到他们的订单。第三，确认收货地址。第四，你分享他们可以在哪里问问题。如果你注意到你不断地收到同样的问题，你也可以提供一个 FAQ 链接。
So what’s there to optimize in there? Here are four more things.
那么这里面有什么可以优化的呢？这里还有四件事。
Number 1, ask your customer to join your community. Whether you connect with a customer on Facebook or with a hashtag on Instagram, encourage your customer to get plugged into your community and know they’re a valued member of your community.
第一，请你的客户加入你的社区。无论你是在 Facebook 上与客户联系，还是在 Instagram 上的标签，鼓励你的客户加入你的社区，并知道他们是你社区的重要成员。
Number 2, you can offer a discount code or free shipping for a future purchase within a limited time frame. This is called a bounce-back offer.
第二，你可以在有限的时间内为未来的购买提供一个折扣代码或免运费。这被称为回馈优惠。
Number 3, encourage them to share the good news. Encourage your customer to share referral link with friends or family for discount on their next purchase.
第三，鼓励他们分享这个好消息。鼓励你的客户与朋友或家人分享推荐链接，以便在他们下次购买时获得折扣。
And number 4, if you have any special promotions coming up for holidays or for their birthday, tell them to mark their calendar for upcoming discounts and promotions.
第四，如果你在节假日或他们的生日有任何特别的促销活动，告诉他们在日历上标记即将到来的折扣和促销活动。