导读：Shopify 发布了今年黑五的销售数据 — 总体而言比 2020 年增长 21%，比 2019 年增长超过一倍。本文主要来自 Shopify 新闻稿，阅读本文大约需要 5 分钟。
原文与译文
Internet, Everywhere – November 27, 2021 – Shopify Inc. (NYSE, TSX:SHOP), a provider of essential internet infrastructure for commerce, announced a record-setting Black Friday with sales of nearly $2.9 billion from the start of Black Friday in New Zealand through the end of Black Friday in California. This represents a 21% increase over Black Friday in 2020 when sales by Shopify merchants surged 75% over 2019 driven by COVID-19 lockdowns, and is more than double their sales on Black Friday 2019.
互联网，无处不在 – 2021 年 11 月 27 日 – Shopify Inc. ( NYSE, TSX : SHOP )，一家为商业提供基本互联网基础设施的供应商，宣布了一个创纪录的黑色星期五，从新西兰的黑色星期五开始到加利福尼亚的黑色星期五结束，销售额接近 29 亿美元。这比 2020 年的黑色星期五增长了 21%，当时在 COVID – 19 锁定的推动下，Shopify 商家的销售额比 2019 年猛增了 75%，是他们在 2019 年黑色星期五销售额的两倍多。（注：2020 年黑五 Shopify 销售额 24 亿美元。）
- surged – 飙升
“Every year, Black Friday represents one of the largest single-day sales moments for entrepreneurs around the world, and this year it was bigger than ever,” said Harley Finkelstein, President of Shopify. “From in-store retailers, to online, and even viral TikTok must-haves, these Black Friday sales show that independent businesses are having a massive impact on global commerce. Consumer support of independent brands is at an all-time high.”
“每年，黑色星期五都代表着全球企业家最大的单日销售时刻之一，今年它比以往任何时候都大，” Shopify 总裁 Harley Finkelstein 说。”从店内零售商，到网上，甚至是病毒式的 TikTok 必备品，这些黑色星期五的销售表明，独立企业正在对全球商业产生巨大影响。消费者对独立品牌的支持达到了历史新高”。
2021 Black Friday Global Highlights / 2021 年黑色星期五全球亮点
Top selling countries & cities where shoppers made purchases from: United States, United Kingdom, and Canada, with the top-selling cities on Black Friday including London, New York, and Los Angeles.
最畅销国家：美国、英国和加拿大；最畅销城市包括伦敦、纽约和洛杉矶。
Mobile sales: 72% of sales were made on mobile devices versus 28% on desktop, an increase from 67% of sales made on mobile and 33% on desktop in 2020.
移动销售： 72% 的销售是在移动设备上完成的，而桌面上只有 28%，与 2020 年 67% 的销售在移动设备上完成，33% 在桌面上完成相比，有所增长。
Top product categories: Apparel and accessories followed by health & beauty and home & garden.
最重要的产品类别：服装和配件，其次是健康和美容、家庭和花园产品。
Average cart price: $101.20 USD, which is up from last year’s Black Friday average of $90.70 USD.
平均购物车价格：101.20 美元，比去年黑色星期五的平均价格 90.70 美元有所上升。
15%: Cross-border orders worldwide on Black Friday as a percentage of total orders, with the most popular cross-border routes being United States-Canada, Canada-United States, and United Kingdom-United States.
15% : 黑色星期五全球跨境订单占总订单的百分比，最受欢迎的跨境路线是美国-加拿大，加拿大-美国，以及英国-美国。
What is Black Friday Cyber Monday? / 什么是黑色星期五网络星期一？
Black Friday Cyber Monday (or “BFCM”) is one of the biggest selling seasons of the year in North America. It starts on the Friday following American Thanksgiving each year and continues to the following Monday. During Black Friday Cyber Monday, brands offer some of their largest promotions of the year while consumers look forward to holiday shopping at a discount.
黑色星期五网络星期一（或 BFCM）是北美地区一年中最大的销售季节之一。它从每年美国感恩节之后的星期五开始，持续到下一个星期一。在黑色星期五网络星期一期间，各品牌提供了他们一年中最大的一些促销活动，而消费者则期待着假日购物的折扣。
Why should I care about Black Friday Cyber Monday? / 我为什么要关注黑色星期五网络星期一？
Hosting a sale during Black Friday Cyber Monday is an effective way to boost sales and acquire new customers, especially in North America. Last year, Shopify stores collectively made $5.1 billion USD in sales globally, 76% higher than 2019. And more than 44 million shoppers purchased from Shopify brands across the globe.
在黑色星期五网络星期一期间举办促销活动是促进销售和获得新客户的有效途径，特别是在北美。去年，Shopify 商店在全球范围内共取得 51 亿美元的销售额，比 2019 年高出 76%。而在全球范围内，有超过 4,400 万购物者从 Shopify 品牌购买了商品。
Whether you’re preparing for Black Friday Cyber Monday, Singles’ Day, or Valentine’s Day, we’ll help you win with tools, tactics, and strategies to reach more customers around the world.
无论您是在为黑色星期五、网络星期一、光棍节还是情人节做准备，我们都会用工具、战术和策略帮助您赢得全球更多客户。